Launched in 2017, Yalla Let’s Talk has made a mission of tackling topics and narratives often left untouched by the Arab diaspora community, and lifting up the voices of young Arabs living outside of the MENA region. A quick scan of their website, and you’ll find content ranging from the stigma of mental health in the Arab community, to queer identity in the diaspora, to resources to support Palestinian voices. With nearly 70,000 followers on Instagram, YLT has tapped into a community ready to listen and contribute to these conversations.
Last summer, Mays and Hani took the bold step to build a business around this initiative. As a PhD student and corporate lawyer, respectively, in addition to managing Yalla Let’s Talk, neither of them has an abundance of free time. That said, they recognized the importance, need, and potential for the space that they’d built, and realized that to make that space sustainable, they needed to build a media company around it.